From The Editor
Getting New Patients: A Practice Management Mantra
Doctors all over the country and the world are still trying to figure out, “How can I get more new patients?”
The quest for new patients or customers is not indigenous to the medical professions. Every business is looking to find more people to buy their wares or sell their services to....
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Getting Your Name Out:
The Use Of Business Cards
Everyone in the practice should be attentive to any and all opportunities to promote the practice. One of the easiest methods for doing so is by handing out business cards. This is not only effective, but also a commonly accepted practice in the business world....
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Get Your Promotion Organized:
A Marketing And Promotional Calendar
Have you ever noticed that you have all sorts of great marketing and promotional ideas that just never seem to get put into action? At the staff meeting, do you realize that those brilliant ideas that came up at the last meeting hadn't even been thought of again until just now? Have you ever come to the end of a month and realized that you didn't get around to doing much marketing or promotion at all? These things can be symptomatic of a number of things, but most simply may be due to failure to write these things down on a calendar designed to pinpoint what and when actions will be taken....
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Reactivation of Inactive Patients
How Do You Get Them Back?
Reactivation of Inactive Patients
The reactivation of patients or clients whom have discontinued care can be a major source of increased activity and income. Although they aren't "new patients/clients" per se, the reactivation of these persons can produce a significant increase in activity for you. If you were to calculate the "value" of each patient or client visit and multiply that by the number of patients or clients you have not seen for 6 months or more, you would begin to get the idea that you are losing significant amounts of income....
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Americans Eye Yellow Pages When Searching for Optometrists
Americans Eye Yellow Pages When Searching for Optometrists
''Optometrist'' Yellow Pages Heading Referenced 47 Million Times Per Year
Whether seeking vision therapy, eyewear, contact lenses or a comprehensive eye exam, more than 13 million Americans look for optometrists each year in the Yellow Pages, reports the Yellow Pages Association....
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Direct Reimbursement Plans: A trend waiting to happen
by Craig Beauchamp
Direct Reimbursement Plans (DRP) may be the upcoming trend to provide for one's dental care needs, while at the same time letting many dentists regain control of their profession and get the financial compensation they deserve for their work....
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Music, Physics, A Sailboat and Dentistry
Profile: Dr. David Matthews
Practice: David R. Matthews Dental Group, LLC
Location: Eugene, Oregon
Music, Physics, A Sailboat and Dentistry
A music teacher with a penchant for physics, Dr. Dave Matthews changed careers after ten years of teaching music to become a dentist....
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From a Hyundai to the AVMA
Dr. Wendy Emerson
Practice: Putnam Veterinary Clinic
Location: Topsfield, MA
From a Hyundai to the AVMA
Dr. Wendy Emerson is a very dedicated veterinarian, both to her practice and to the profession as a whole. After graduating from Tufts University's School of Veterinary Medicine (now known as the Cummings School of Veterinary Medicine) in 1985, she spent eight years as an associate at a private practice before launching her mobile practice....
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Veterinary Foundation Offers Grants To Cover Costs
Veterinary Foundation Offers Grants To Cover Costs Of Care After Hurricanes
The American Veterinary Medical Foundation (AVMF) is urging veterinarians to apply for grants of up to $2,000 to cover costs incurred by Hurricanes Katrina and Rita.
Eligible applicants are licensed veterinarians, although requests from licensed veterinary technicians and others providing medical care for animals will be considered. Applicants need not come from storm-ravaged areas, but may include those from otherwise unaffected areas who are incurring out-of-pocket expenses from providing veterinary medical treatment....
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Displaced Dentists, Hurricane Katrina and Reciprocity
By Barry Levy, DDS
When the dental profession retains provincial ideas about how the profession is to be run and fails to address problems that exist, the idea of reciprocity between states in America becomes an issue that may slowly gain traction, but hasn't been addressed in a manner that deals with disasters that can affect those that practice....
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Dental Center Takes a 900-Mile Detour for Disaster Relief
American Dental Association and Henry Schein Send 'Tomorrow's Dental Office - Today!' to Help Mississippi Gulf Coast Residents;
State-of-the-Art Dental Treatment Center Takes a 900-Mile Detour for Disaster Relief
Answering the request of the Mississippi Department of Health, the American Dental Association (ADA) and Henry Schein Inc. (NASDAQ: HSIC), a distributor of healthcare products and services to office-based practitioners in the combined North American and European markets, dispatched "Tomorrow's Dental Office - Today!"
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Avian Influenza Strains Continue Growing
Pandemic Potential at High Risk
Beginning in late July 2005, official reports to the OIE (World Organisation of Animal Health) from government authorities indicate that the H5N1 virus has expanded its geographical range. Both Russia and Kazakhstan reported outbreaks of avian influenza in poultry in late July, and confirmed H5N1 as the causative agent in early August.
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Laser Eye Surgery and Baseball
Laser Eye Surgery Does Not Improve Major League Baseball Performance
University Researchers Find No Improvement in Offensive Performance
There has been great public interest in laser refractive eye surgery (e.g. LASIK) with many prominent sports figures advocating its benefits. Two university researchers studied the offensive performance of a dozen Major League hitters who had undergone these procedures....
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73 Percent of Americans Lack Awareness about Vision Problem
Survey: 73 Percent of Americans Lack Awareness about Vision Problem Affecting Millions; Optometrists Concerned about Effects of Untreated Vision Impairment
A new survey shows that many Americans have little, if any, knowledge of low vision, a term that describes vision loss that cannot be restored with conventional eye glasses, contact lenses, drug therapy or eye surgery and affects 16.5 million people....
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ADEA & AADR Launch Innovative Faculty Recruitment Program
American Dental Education Association, American Association of Dental Research Launch Innovative Faculty Recruitment Program
With the dental school faculty shortage expected to grow in the future, the American Dental Education Association (ADEA) and the American Association of Dental Research (AADR) have joined forces to launch an innovative faculty recruitment program that will encourage and prepare students to enter academic dentistry....
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Natural Treatments Offer Best Hope For Cats With Feline AIDS
A new book offers hope for cats diagnosed with Feline AIDS, a disease once thought to be untreatable. Feline AIDS: A Pet Owner’s Guide by Thomas Hapka explains the Feline Immunodeficiency Virus (FIV) and outlines effective treatment strategies. Often confused with HIV....
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Optometrists Committed to Ensuring No Child is Left Behind
32 Percent of Vision Conditions in Preschoolers Missed
As nearly one-third of America’s preschoolers fall through the cracks of vision screenings, the American Optometric Association (AOA) says that change is essential. Calling for a policy of "zero tolerance," the AOA today responded to alarming results from Phase 2 of the National Institutes of Health (NIH) Vision in Preschoolers (VIP) study, meant to identify whether vision screenings can accurately identify....
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